SXSW
Enabling festival artists to mint and sell NFTs to their fans
In my first foray into the wild world of Web3, I was tasked with creating an NFT marketplace platform for one of the world's most iconic festivals - SXSW. It featured two separate portals - the first for artists to create, upload, and manage NFTs of their work and the second for fans to browse and buy those NFTs. Thanks to my extensive Web2 background, I was able to create a platform that worked for both Web3 natives and novices alike.
Interface for SXSW artists to upload the NFTs for sale
Marketplace microsite designed to seamlessly join with the existing SXSW website
NFTs that prove you were really there
Interface for SXSW artists to upload the NFTs for sale
USFL
Putting NFTs at the heart of gridiron's newest spring league
USFL was launched in 2022 backed up with a wealth of Web3 assets and engagement. I lead the design of a platform which enabled fans to claim free NFTs and POAPs from live games, as well as collect, manage, and sell tokens of USFL teams, players and coaches. The platform also enabled owners to track and access utilities and perks attached to each of their NFTs and anticipate future drops.
Away team visual for the Pittsburgh Maulers
The main entry point from theusfl.com for new NFT customers
A step in the purchase path for a Team Token NFT
Away team visual for the Pittsburgh Maulers
Payouts
Helping Web3 projects to better manage on-chain income
Payouts gives Web3 projects the power to create bespoke income splits between members and pay them securely in fiat currency. I developed the entirety of the Payouts brand based around a series of next-dimension PFP-style characters. I also designed the entirety of the platform itself, along with all the content, comms and merchandise needed to launch and promote the product.
Core visual for the Next Dimension brand campaign
The core features of Payouts explained
Social post visual announcing partnership with Polygon Studios
Core visual for the Next Dimension brand campaign
Blockamp
Giving anyone the power to share rich Web3 content anywhere
Blockamp is a Vimeo-style video player that can be embedded into any website to showcase any on-chain content. Behind it sits a platform where users can create multi-chain, multi-format playlists of NFTs to share as they wish. I designed the entirety of the brand from the platform and player through to communications, branded content, and merchandise.
Visual used to launch the Blockamp player for use within Wix
Brand colour palette
Blockamp.tv 'Watch in Web3' decal sticker
Visual used to launch the Blockamp player for use within Wix