Emirates NBD
Helping customers get more from their credit cards
Emirates NBD is the UAE's biggest and most respected bank. It offers a large range of credit cards with varying rates, services, offers, and benefits attached. Those features aren't always easy to understand or access, so I was brought in to lead the development of a proof-of-concept for a new product brand and app. As well as leading brand and UI/UX design of the initial product prototype, I was also heavily involved in proposition development and service design.
Overview of the core brand elements
Wires from core user flows
Part of the process to identify core user needs and desires against which to build the app
Overview of the core brand elements
Loql
Empowering local communities to tackle pressing economic and environmental challenges
Loql is a not-for-profit startup that helps small retail and hospitality businesses to compete in a complex and costly landscape through digital tools and physical infrastructure. I developed the entire brand from scratch as well as being responsible for all UI/UX design, copywriting and content creation across four platforms that catered to both businesses and customers.
Breakdown of Loql's core goals and activities
Template for stores to advertise online ordering via Loql
Application that enables restaurants to manage their online presence, menus, and orders all in one place
Breakdown of Loql's core goals and activities
Payouts
Helping Web3 projects to better manage on-chain income
Payouts gives Web3 projects the power to create bespoke income splits between members and pay them securely in fiat currency. I developed the entirety of the Payouts brand based around a series of next-dimension PFP-style characters. I also designed the entirety of the platform itself, along with all the content, comms and merchandise needed to launch and promote the product.
Brand colour palette
Core visual for the Next Dimension brand campaign
Social post visual announcing partnership with Polygon Studios
Brand colour palette
Premier Inn
Leading design and creative at the UK's largest hospitality brand
Over the course of 5 years at Premier Inn, I crossed the path of pretty much every design and creative challenge going.
I lead the complete overhaul of all digital channels from responsive websites to mobile apps to kiosks and interactive TV.
I oversaw a refresh of the entire brand from first click through to checkout. I built a 12-strong internal team and consulted on everything from doorhandles to door drops. I even got to transform an airport terminal footbridge into a 150m long immersive brand experience.
Converting a 100m long raised walkway at Heathrow T4 into a brand experience using coloured vinyl film
A virtual room tour for trade shows created to replace costly physical room mockups
Takeover of Time Out magazine to launch bespoke TO guides for Premier Inn sites
Converting a 100m long raised walkway at Heathrow T4 into a brand experience using coloured vinyl film
Blockamp
Giving anyone the power to share rich Web3 content anywhere
Blockamp is a Vimeo-style video player that can be embedded into any website to showcase any on-chain content. Behind it sits a platform where users can create multi-chain, multi-format playlists of NFTs to share as they wish. I designed the entirety of the brand from the platform and player through to communications, branded content, and merchandise.
Brand colour palette
Video animation loop showing video NFTs being queued
A yet-to-be built version of NFT details showcase a range of rich data sets
Brand colour palette